做反向电子商务必须具备长期稳定的客户群、完善的供应链、较强的运作能力等,同时营销模式也须不断创新。“反向电子商务”这个最先由美国流行起来的“消费者对企业”的模式,对很多人来说还比较陌生。在中国,这种模式还未出现较为成熟的案例。不过可以肯定的是,反向电子商务在一些社交平台上更容易实现。像垂直类专业论坛,利用积累起来的大量精准用户和本身的社交魅力,容易在反 Do reverse e-commerce must have a long-term and stable customer base, improve the supply chain, strong operational capacity, at the same time, marketing mode must be continuous innovation. “Reverse e-commerce ” This is the first “American-consumer-oriented” model popularized by the United States and is still unfamiliar to many people. In China, this model has not yet appeared more mature cases. But to be sure, reverse e-commerce is easier to implement on some social platforms. Like a vertical professional forum, the use of accumulated a large number of precise users and their own social charm, easy in the anti