羊绒纺织作为我国的特色产业,多年以来在国际、国内享有盛誉。受国内市场需求疲软的影响,“价格战”是缺乏自主创新能力的中小羊绒企业与知名品牌抗衡的唯一手段。但随着市场消费升级,中小羊绒企业也在积极探索低价以外的其他优势,从而在市场上立足。 As a characteristic industry of our country, cashmere textile has enjoyed a good reputation both at home and abroad for many years. Affected by the weak domestic market demand, “price war ” is the only means that the small and medium-sized cashmere enterprises that lack the ability of independent innovation contend with well-known brands. However, with the upgrading of market consumption, small and medium-sized cashmere enterprises are also actively exploring other advantages at a lower price to gain a foothold in the market.