高速发展的新媒体深刻影响着大学生的道德认知和行为表现,这对高校传统德育教育的理念与方法提出了挑战,本文指出了新媒体环境下高校德育工作观念守旧、内容落伍,工作方式单一等问题,并提出了转变德育工作的理念、健全新媒体的平台、关注媒介素养的培养、建立“两维一体”的模式及注重德育队伍建设等一系列对策,以探索高校德育工作的方向。 The rapid development of new media has a profound impact on the moral cognition and behavior of college students. This poses challenges to the traditional concepts and methods of moral education in colleges and universities. This paper points out that under the new media environment, the concept of moral education in colleges and universities is old, outdated and single And put forward a series of countermeasures such as changing the concept of moral education work, perfecting the platform of new media, paying attention to the cultivation of media literacy, establishing the model of “two-dimensional integration” and paying attention to the construction of moral education teams, so as to explore the moral education work in colleges and universities direction.