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台湾康那香公司出品的“雅适”纸巾、在众多的牌子中广受消费者的欢迎。它1976年上市,1978年的营业额增长200％,有每年超过8.5亿台币的市场。雅适纸巾之所以受欢迎,除了其柔软的质地及美观的包装外,还因为康那香公司成功地采用了“深耕法”的推销策略。即采取放长线钓大鱼的方式,有计划地培养忠实客户,也可谓之是细水长流的推销方法。雅适纸巾在1976年上市时,公司即决定在4个月内不做生意,由业务人员携带500万条纸巾,亲自拜访客户,介绍雅适纸巾的优点,并免费让客户试用。结果,当初接受雅
The “Ya Shi” tissue paper produced by Taiwan’s Kangna Inc. is widely welcomed by consumers in numerous brands. It was listed in 1976, and the turnover in 1978 increased by 200%, with a market of more than 850 million Taiwan dollars per year. In addition to its soft texture and beautiful packaging, Yasushi tissue is also popular because Kangnaxiang has successfully adopted the “deep cultivation method” marketing strategy. That is to say, adopting long-line fishing methods to cultivate loyal customers in a planned manner can also be described as a method of promoting sales. When Yasushi tissue was launched in 1976, the company decided not to do business within 4 months. The business personnel carried 5 million tissue papers and personally visited the customers to introduce the advantages of Yasushi tissue paper and let customers try it for free. As a result, initially accepted Ya