本文从风险社会的理论视角出发,分析了风险社会下大众传媒主要面临着的四重困境,主要表现为其自身在工具理性与价值理性间游移不定、角色扮演的差距、报道度的难以均衡以及外界压力。这四重困境干扰了大众传媒功能的发挥,积极的功能常常被削弱,甚至转化成消极功能。本文认为,政府、专家、传媒与公众应该积极沟通协商、反思探讨,以便能更好规避风险。 From the theoretical perspective of risk society, this paper analyzes the four pillars of the mass media in risk-oriented society, which mainly manifests itself in the uncertainties between instrumental rationality and value rationality, the gap between role play, External pressure. This four-fold predicament interferes with the function of the mass media. The positive functions are often weakened and even transformed into negative functions. This paper argues that the government, experts, the media and the public should actively communicate and negotiate to reflect on the discussion in order to better avoid risks.