中国已成为全球第二大奢侈品消费国,预示着一个伟大的消费时代的到来。本土时尚业从无到有,从弱小到发展,从代工生产到品牌设计,历经多年的努力,才有了今天壮大起来的中国时尚产业。中国时尚产业正迎来下一个关键的十年。在全球价值链分工体系中,能否依托国内庞大的消费实力,通过品牌角力、创意设计、产业升级的路径,打造出具有竞争力的世界级品牌,是每一个中国时尚人都在关注和探讨的焦点。 China has become the world’s second largest consumer of luxury goods, indicating the arrival of a great consumer era. The local fashion industry from scratch, from weak to development, from OEM to brand design, after years of efforts, only today has grown in China’s fashion industry. China’s fashion industry is ushering in the next crucial decade. In the division of labor in the global value chain, whether or not we can rely on the huge domestic consumption power to create a competitive world-class brand through brand wrestling, creative design and industrial upgrading, everyone in China is paying attention to and discussing Focus.