论文部分内容阅读
其生存之道是,深耕自己有优势的细分市场,并在选定的市场上采取以保险经纪公司和代理公司为主的代理制方式进行市场渗透,不采取直销方式,同时注重本土化。这是中西合璧的过程,既有西方人的经营准则,也融合了中国管理团队的智慧。“我们的生存之道是,深耕自己有优势的细分市场。”太阳联合保险(中国)有限公司副总经理、北京分公司总经理龚勋接受《经理人》采访时说,“同时,我们的本土化做得相当不错。这是中西合璧的过程,既有西方人的经营准则,
Its survival is to cultivate its own advantage of the market segments, and in the selected market to take insurance brokerage firms and agency-based agency system for market penetration, do not take the direct sales approach, while focusing on localization. This is the process of combining Chinese and Western elements. It combines the business norms of Westerners with the wisdom of the Chinese management team. ”Our survival is to cultivate their own niche market. “ Gong Xun, deputy general manager of Sun Alliance Insurance (China) Co., Ltd. and general manager of Beijing Branch, said in an interview with ”Manager" At the same time, our localization has done a very good job.This is the process of combining Chinese and Western, both Westerners operating guidelines,