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2011年11月28日,国家广电总局正式下发《〈广播电视广告播出管理办法〉的补充规定》,决定自2012年1月1日起,全国各电视台播出电视剧时,每集电视剧中间不得再以任何形式插播广告。“限广令”的出台满足了消费者的需求,避免了电视剧播出进程中过多广告的插播,但是从合理行政方面考虑,禁止每集电视剧中间以任何形式插播广告的方式亦会大大削减制片商、广告商、电视台等的经济利益。
On November 28, 2011, the State Administration of Radio, Film and Television formally issued the Supplementary Provisions on Administrative Measures for Broadcasting of Radio and Television Advertisements. Since January 1, 2012, television stations across the country have been broadcasting television series, No more commercials may be inserted. The introduction of the “Canton Fair Order” has satisfied consumers’ needs and avoided the intrusion of too many advertisements during the broadcast of the drama. However, from a reasonable administrative point of view, the prohibition of inserting advertisements in any form among the episodes of the drama series will also be banned Dramatically reduce the economic interests of producers, advertisers and TV stations.