论文部分内容阅读
网络微视频这一新的影像传播形态对媒介文化的发展有着不可忽视的意义。网络独立短片、公民视频新闻和网络原生视频是三类具有代表性的网络微视频,它们分别从个人、社会和传媒产业层面对媒介文化产生作用。网络独立短片中流露出浓厚的青年亚文化风格,以另类反叛的姿态冲击着长期由精英把持的影像体系;公民视频新闻已建构出一个网络影像公共领域的雏形,在一定程度上推动了社会民主化的进程;网络原生视频反向输出传统影视业,打破了传统媒体垄断影像生产的格局,将对媒介传播生态产生重要而深远的影响。
The new mode of video communication of network micro-video has a great significance to the development of media culture. Web-based short films, civic video news and web-based video are three typical web-based micro-videos that play a role in the media culture at the individual, social and media levels, respectively. In the internet independent short films, a strong youth subculture style is exposed, and the image system, which has long been dominated by the elite, has been impacted by alternative rebellions. Citizen video news has constructed a prototype of the public domain of network video, to a certain extent, promoted social democratization Of the process; reverse video output native video network traditional film and television industry, breaking the monopoly of traditional media image production pattern, will have an important and far-reaching impact on media ecology.