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从传统使用价值理论出发,文化商品的使用价值具有文化商品的基本属性与文化商品满足人们的精神需要的双重规定性。基于这种属性与需要的统一,文化商品的基本属性包括自然属性与社会属性两个层面,社会属性中的文化属性是决定文化商品特殊性的根本内容,至少包括审美属性,知识属性,情感属性与符号属性四个方面的内容。现代文化商品的生产必须立足于这种使用价值的构成,服务于消费者精神文化消费需要的满足与提升。
Based on the traditional use value theory, the use value of cultural goods has the duality of the basic attributes of cultural goods and the cultural goods to meet people’s spiritual needs. Based on the unification of such attributes and needs, the basic attributes of cultural commodities include two aspects: natural attributes and social attributes. The cultural attributes in social attributes are the essential elements that determine the particularity of cultural commodities, at least including aesthetic attributes, knowledge attributes and emotional attributes And symbolic attributes of the four aspects. The production of modern cultural goods must be based on the composition of the use value and serve the satisfaction and promotion of consumers’ spiritual and cultural consumption needs.