“beacon”是一种小巧的低功率无线电发射器,使用低能耗的蓝牙向几米之外的手机发送信号——当然,前提是这些手机里运行着可以接收到它们的应用程序。然后信号会触发手机里的各种操作,如警报或位置信息。虽然大多数消费者只是刚刚开始了解这些设备,但是已有成千上万的人安装了他们,并且安装速度正在迅速加快。事实上,“beacon”已被誉为零售业下一个大的进化 “beacon ” is a compact, low-power radio transmitter that uses low-power Bluetooth to send signals to handsets a few meters away - provided they run apps that can receive them, of course. The signal then triggers various actions in the phone, such as alerts or location information. While most consumers are just beginning to learn about these devices, thousands of people have installed them and their installation is accelerating rapidly. In fact, “beacon” has been hailed as the next major evolution in retail