段永平,一位非常杰出的企业经营者,在不到10年的时间里,从”小霸王”到”步步高”,塑造了两个全国性的著名品牌。1999年进行的一项市场调查结果显示:步步高在全国数十个大中城市的品牌拥有率、无提示第一提及率和未来购买意向均居于同行业 Duan Yongping, a very outstanding business operator, in less than 10 years, from “bully” to “backgammon”, has created two well-known national brands. A 1999 market survey results show that backgammon dozens of large and medium-sized cities nationwide brand ownership rate, no mention of the first mention rate and future purchase intention are living in the same industry