论文部分内容阅读
从4月17日到7月17日,杭州楼市日均成交量从个位数开始迅速蹿升,7月最高日达到了183套。不少媒体纷纷打出“市场回暖”的标语。然深究原因,开发商短期内“理性定价”、“变相降价”等手段的运用功不可没。“回暖”之说似乎为时尚早。据记者观察统计,自4月份新政实施以来,杭州不少开发商均不同程度地推出了优惠活动。眼下,存N万抵N万,一次性付款立减N万,提前预定享受总价减N万等优惠信息层出不穷。再看宏观政策,当坊间有关“房地产市场调控有关政策可能松动”的传言尚未盛行时,中国住建部、银监会、国资委已经明确给出尚无松动的回应,并步调一致地坚称下半年要继续坚定不移地执行调控政策。面对市场上铺天盖地的折扣信息,面对政府坚决调控房地产市场的决心,购房者该持何种心态?到底什么样的促销手段能打动购房者?
From April 17 to July 17, average daily volume of Hangzhou property market rose rapidly from the single digit, the highest reached 183 sets in July. Many media have hit “market pick up ” slogan. However, deep into the reasons, developers in the short term “rational pricing ”, “disguised price ” and other means of use contributed. “Warmer ” It seems too early. According to press observation statistics, since the implementation of the New Deal in April, Hangzhou, many developers have introduced different levels of preferential activities. Right now, save N million arrived N million, one-time payment by minus N million, in advance to enjoy the total discount minus N and other discount information after another. Look at the macro-policy, when the rumors about the “real estate market regulation may be loose ” rumors have not yet prevailed, China’s Ministry of Housing and Construction, China Banking Regulatory Commission, the SASAC has given no clear response was unequivocally determined and unswervingly follow Six months to continue unswervingly implement the regulatory policy. The face of the market overwhelming discount information, the face of the government firm determination to control the real estate market, buyers what kind of mentality? In the end what kind of promotions can impress buyers?