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ORACLE 近期宣布启动ORACLE 交易(oracle exchange),正式从企业应用软件的领域踏向正在萌芽的电子商场。预计这个交易网将是一个任何买家都可进入的开放式采购市场部,并将致力于如网络拍卖等互联采购模式。但该交易网也将支持传统销售方式。ORACLE 称其交易网的动态式议价特色(dynamic pricing)将使该产品和其他电子化采购市场的竞争者有所区别。ORACLE 交易网的系统是构建在该公司现有的企业应用系统之上。ORACLE 的这个计划是针对该公司广大的企业资源规划系统顾客群,试图发展一个整合水平及垂直市
ORACLE recently announced the launch of the ORACLE transaction, officially moving from the field of enterprise application software to the budding electronics store. It is expected that this trading network will be an open procurement market department accessible to any buyer and will be committed to online purchasing models such as online auctions. However, the trading network will also support traditional sales methods. ORACLE said its dynamic pricing of the trading network will differentiate the product from competitors in other e-sourcing markets. ORACLE trading network system is built on the company’s existing enterprise application system. ORACLE’s plan is aimed at the company’s vast enterprise resource planning system customer base, trying to develop an integrated horizontal and vertical market.