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目前我国各级邮政尤其是地市局,正在依托邮政品牌、网点布局和终端配送等“核心”竞争力优势,积极与当地物流大客户展开合作,走“代理经营”之路,大力开拓同城物流配送市场,发展当地邮政物流业务,已经取得了一定的经营成效。针对各地邮政开展的同城配送“代理”业务,如何从经营战略高度,加以认识上的引导和提升呢?笔者认为,导入科学的“代理经营”观念并运用到各局邮政物流市场开拓中去,是十分必要的。“代理经营”,是指经营者受产品制造商或产品销售商的委托,获得在当地区域或者异地区域销售代理产品权利的一种经营方式。“代理经营”,有独家代理、全权代理和局限代理等三种模式。
At present, China’s postal industries at all levels, especially the municipalities and municipalities, are relying on the advantages of “core” competitiveness such as postal brands, outlets layout and terminal distribution to actively cooperate with large local logistics customers and take the road of “agency management” Distribution market, the development of the local postal logistics business, has achieved some operational results. For the city across the postal delivery “agency” business, how to from the strategic height, to be aware of the guidance and promotion of it? I believe that the introduction of scientific “agency management” concept and applied to the bureau postal logistics market development, is Very necessary “Agency management” refers to a mode of operation in which operators are entrusted by product manufacturers or product distributors to obtain the rights to sell agency products in the local area or in different places. “Agency management”, there are exclusive agents, full agent and limited agency, and other three modes.