在各种式样的新闻标题中,有一种标题颇得读者的青睐和厚爱。这种标题是运用仿拟修辞格制作的,故而我们名之为“仿拟式新闻标题”。它虽然时常出现在报纸上,引得读者兴味盎然,甚至拍案叫绝;但是,却未能引起新闻标题制作研究者的注意和研讨。本文浅陋,权当引玉之砖。 Among various news headlines, there is a title that is very much appreciated and loved by readers. This title is made using imitative figures of speech, so we call it “parody news headline”. Though often appearing in the newspapers, it attracts readers’ interest and even sues; however, it has failed to attract the attention and discussion of news headline researchers. This article is shallow, the right to lead the jade brick.