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江苏吴江农商行“锦鲤e家”网上商城立足自身资源禀赋,立足畅通农产品供求对接、服务社区生活圈、创新支付渠道、改善获客方式,积极探索差异化经营方式作为区域性金融机构和农村金融市场的主力军,吴江农商行围绕农村市场的新需求、新特点,通过参与农村电子商务建设,畅通农产品供求对接,服务社区生活圈,在创新支付渠道、改善获客方式、追求差异化经营、提升支农水平上积极实践,并积累了一定的建设经验。发展“小而精”的特色经营目前,国内的电子商务平台多仿效淘宝、天猫、京东等模式,同质化现象较为突出。吴汀农商行“锦鲤e家”网上商城则另辟蹊径,立足自
Jiangsu Wujiang Rural Commercial Bank “Koi e home ” online store based on its own endowment of resources, based on the unbundled supply and demand of agricultural products, service community life circle, innovation payment channels, improve access methods, and actively explore the different modes of operation as a regional financial institutions And the main force of the rural financial market, Wujiang Rural Commercial Bank revolves around the new demands and new features of the rural market. By participating in the construction of rural e-commerce, unblocking the supply and demand of agricultural products, serving the community life circle, innovating the payment channels, improving the ways of receiving customers and pursuing the differences Management, improve the level of supporting agriculture on the positive practice, and accumulated a certain amount of construction experience. Development “small and fine ” characteristics of operation At present, the domestic e-commerce platform and more to follow the Taobao, Lynx, Jingdong and other modes, the phenomenon of homogeneity is more prominent. Wu Ting Nong Bank “Koi e home ” online store is another way, based on