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美国德克萨斯大学和中国厦门大学开设的广告专业被公认为是国内外顶尖的,其教育理念和教学模式通常成为美国和中国其他学校的范本。笔者任教的九江学院就是一所典型的新建本科院校,也于2004开设了广告学本科专业。文章探讨了三所高校在广告专业教育中的课程设置的异同。
The advertising professions set up by the University of Texas at the United States and Xiamen University in China are recognized as top-notch at home and abroad. Their educational concepts and teaching models often become models for other schools in the United States and China. The Jiujiang Academy taught by the writer is a typical new-built undergraduate college. It also established an undergraduate major in advertising in 2004. The article discusses the similarities and differences between the curriculum settings of three colleges and universities in advertising professional education.