品牌是企业立足之本,营销之魂,发展之根,强国之基。品牌是什么?品牌是“企业(包括其商品和服务)的能力、品质、价值、声誉、影响和企业文化等要素共同形成的管理和活动体现”。品牌竞争到最后的核心是文化,企业文化是品牌赖以存在与发展的基础和催化剂。《商业企业品牌评价与企业文化 Brand is based on the enterprise, the soul of marketing, the root of development, a strong base. What is a brand? A brand is a manifestation of the management and activities that are formed by the elements of “the ability, quality, value, reputation, impact and corporate culture of the enterprise (including its goods and services).” The core of brand competition to the last is culture, corporate culture is the basis for the existence and development of the brand and catalyst. Commercial Enterprise Brand Evaluation and Corporate Culture