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2011年5月14—16日,“国际电视包装与品牌塑造推广”研讨会在杭州举行。会议由中国传媒大学《现代传播》编辑部和北京华视今典文化传播有限公司共同主办,来自中国大陆及港台140多家电视台副台长、频道总监、频道包装负责人、栏目制片人、编导及部分高等院校传媒专业的专家学者参加了会议。1.媒体品牌推广与知名度提升的公众传播策略。当下是一个品牌的时代,是一个包装的时代。媒体已经从一种公关的手段变成了自我公关的利器。那么,如何在这个严峻的环境里杀出一条血路来?我们究竟能不能杀出来?我
May 14-16, 2011, “International TV Packaging and Branding Promotion Seminar” was held in Hangzhou. The conference was co-sponsored by Editorial Department of Modern Communication of Communication University of China and Beijing Hua Shi Jindiandian Culture Communication Co., Ltd. The deputy director, channel director, channel packaging manager and column producer from more than 140 television stations in Mainland China, Hong Kong and Taiwan , Director and some colleges and universities media professionals and scholars attended the meeting. 1. Public communication strategies for media branding and awareness raising. The moment is a brand era, is a packaging era. The media has transformed itself from a PR tool into a self-disclosure tool. So, how to blaze a trail in this harsh environment? Can we just kill me?