随着目前国内外旅游热的兴起,旅游业的发展被迅速提高,但是在这个过程中出现了很多社会伦理问题。本文针对目前旅游发展带来的一些社会伦理问题,提出了加强文化建设,注重生态旅游,合理规划以实现旅游业可持续发展策略。 With the current hot tourism development at home and abroad, the development of tourism is rapidly increasing, but many social ethics problems have emerged in this process. In view of some social ethics issues brought by tourism development at present, this paper puts forward some strategies to strengthen cultural construction, pay attention to ecotourism and make rational planning in order to realize the sustainable development of tourism.