当前和今后一个时期,世界经济将继续缓慢复苏,全球电力、能源和基础设施建设市场潜力较大。积极参与国际竞争,是建筑施工企业把握宏观经济形势和适应竞争格局变化的战略抉择。深入实施“走出去”战略,不仅需要营造良好的政策环境、市场环境、发展环境,而且还需要不断提升企业品牌价值,增强企业在国际竞争中的市场地位、议价能力和可持续发展能力。近年来,“走出去”的建筑企业积极主动推介企业品牌,积累了一些经验,取得 At present and for some time to come, the world economy will continue its slow recovery and the market potential for global power, energy and infrastructure construction will be greater. Actively participating in international competition is a strategic choice for construction enterprises to grasp the macroeconomic situation and adapt to changes in the competitive landscape. In-depth implementation of the strategy of “going global” requires not only creating a favorable policy environment, market environment and development environment, but also continuously improving the corporate brand value and enhancing the market position, bargaining power and sustainability of enterprises in international competition . In recent years, “going out ” construction companies actively promote corporate brand, has accumulated some experience to obtain