本文对当前我国报纸行业的发展概况进行了梳理,研究了报纸版面设计中留白、图片、色彩的视觉配置,分析了报纸类型的更新、报纸版面设计理念、市场竞争等情况,提出了创造新型报纸的理念。同时,提出了通过构建“以人为本”的读者关系、加强版面设计中的民族性元素、完善报纸版面广告设计等来优化报纸版面设计的举措。 This paper reviews the current development of the newspaper industry in our country. It studies the visual configuration of the blank, the picture and the color in the newspaper page layout, analyzes the update of the newspaper type, the newspaper page design concept and the market competition. Newspaper concept. At the same time, it puts forward some measures to optimize newspaper page layout by constructing a “people-oriented” relationship with readers, strengthening the nationality elements in the layout design, and improving newspaper layout advertisement design.