美国休勒特——派克德公司有着一套自己独特的营销策略,即从不首先研究开发新产品,而是等别的公司新产品露面后,立即派出员工,深入用户那里调查取证,虚心向用户探询新产品的优缺点和用户的建议,然后再依据用户的这些意见和建议,迅速开发出完全符合顾客要求的“新产品”。由于他们在借鉴其它公司优点的同时克服了其中的缺点,因此产品深受用户喜爱。休勒特——派克德公司“取人之短”生财的事例,对我们的企业来说也很有启迪。企业在市场竞争中,取人之长,借鉴人家的优点为我所用,从而达到“青出于蓝而胜于蓝”的效果,这是一般企业都能够遵循的。但仅做到这一点还远远不够。因为事物往往都是辩证的,自古道,“失败乃成功之母”。所以善于对别人的败因加以研究、分析和改善,既可以少走弯路又能更快 The United States Sheleert-Peckard company has a unique marketing strategy, that is, never first research and development of new products, but after waiting for other company new products to appear, immediately send staff, in-depth investigation and collection of users, humbly The user explores the advantages and disadvantages of the new product and the user’s suggestions, and then quickly develops a “new product” that fully meets the customer’s requirements based on the user’s opinions and suggestions. Because they overcome the disadvantages while learning from the advantages of other companies, the products are deeply loved by users. The example of Hullert-Pecco’s “short for people” and making money is also inspiring to our company. Enterprises in the market competition, take people’s strengths, and draw on people’s advantages for my use, so as to achieve the effect of “blue for blue but better than blue,” which is what ordinary companies can follow. However, this alone is not enough. Because things are often dialectical, since ancient times, “failure is the mother of success.” Therefore, it is adept at studying, analyzing and improving the causes of others.