现在,中国已经进入社会主义市场经济的新时期,面临着产业结构、职业结构与生产方式的转变,同时也不可避免地带来人才需求方面的变化。广告艺术设计专业的人才市场也面临着优胜劣汰的局面,作为大学艺术设计专业教师,不断提高课堂教学能力,提高课堂教学方法的研究能力。 Now that China has entered a new era of socialist market economy, China is facing a change in industrial structure, occupational structure and production mode, and inevitably brings about changes in the demand for qualified personnel. Advertising art and design professionals in the talent market is also facing the situation of survival of the fittest, as a university art design teachers, and constantly improve the classroom teaching ability and improve the ability of classroom teaching methods.