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【目的】为了展示期刊的个性和特色,凸显封面文章在期刊中产生的影响,提高期刊的学术质量和传播价值,《浙江工业大学学报》从2015年开始推出期刊封面文章,以实现学报的跨越式发展。【方法】结合《学报》封面文章,从封面文章的学术性、编辑性和设计性的价值体现及其所产生的效果进行了分析与探讨。【结果】封面文章的推出,为科技期刊封面增添了新的学术亮点,对期刊做大做强,实现跨越式发展具有很好的借鉴作用。【结论】刊登封面文章增强了科技期刊报道的直观性、学术性,吸引了更多高质量的稿件,同时展现出学校的学科特色和学术优势,扩大了期刊的社会影响力。
【Objective】 In order to show the personality and characteristics of journals, highlighting the influence of cover articles in journals and improving the academic quality and spreading value of journals, Journal of Zhejiang University of Technology launched journals cover articles in 2015 in order to realize the leap of journals Development. 【Method】 According to the cover of “Journal”, this paper analyzes and discusses the academic, editorial and design values of the cover story and its effects. 【Result】 The introduction of the cover article has added a new academic highlight to the cover of sci-tech periodicals and has a good reference for making the periodicals bigger and stronger and achieving leapfrog development. 【Conclusion】 The publication of cover articles enhances the intuitionistic and academic coverage of sci-tech periodicals and attracts more high-quality manuscripts. At the same time, it shows the school’s academic characteristics and academic advantages and expands the social influence of the periodicals.