随着中国社会主义经济体制的改革与发展,中国传统的报刊行业也正在进行着蜕变,来更好的适应日新月异的社会。虽然,中国的报刊行业自新中国成立后至今,已经取得了令人瞩目的成绩。但随报刊业间竞争的日益激烈和社会的飞速发展,以及互联网和手机媒体为代表的新媒体的冲击,在这个成绩的身后引发了许多问题。分析目前中国报刊发行的趋势,由于我国报纸价格比较低廉,报纸的收益主要来自广告,整体利润非常低,致使报纸发行业务成为了一种亏损业务。本文以省级报业集团党报、都市报为参照分析中国传统纸媒发行业务所面临的困境,提出了一种解决问题的方法:以技术为先导,以资本运营为手段开展发行物流业务,靠规模效应、集约经营以摆脱目前发行亏损的困境。 With the reform and development of China’s socialist economic system, the traditional Chinese newspaper industry is also undergoing transformation to better adapt to the ever-changing society. Although China’s press industry has made remarkable achievements since the founding of new China. However, with the increasingly fierce competition among the newspaper industry and the rapid social development, as well as the impact of the new media represented by the Internet and the mobile media, many problems have arisen behind this achievement. Analysis of the trend of China’s newspaper and periodical issuance at present, due to the relatively low price of newspapers in our country, the newspaper’s revenue comes mainly from advertising, the overall profit is very low, resulting in newspaper distribution business has become a loss-making business. Based on the analysis of the dilemma faced by China’s traditional paper and paper publishing business with reference to the party newspaper and the metropolitan newspaper of the provincial newspaper group, this paper proposes a solution to the problem: using technology as the guide and capital operation as a means of issuing logistics business, Effect, intensive management to get rid of the plight of the current issue of losses.