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为了使企业能得到发展,运用产品寿命周期的概念和有关资料,做好产品质量宣传,是一项十分重要的工作。无数事例早已证明,哪怕产品质量最好,如果不加强质量宣传,就不易为用户及时了解。在市场激烈竞争面前,应根据产品寿命周期的各个阶段,积极利用电视、广播、报纸、杂志宣传企业产品质量情况。 一种新产品完成试制以后,从进入市场开始,到淘汰停产为止,往往会经历这样四个时期:第一是
In order to enable the company to develop, it is a very important task to use the concept of product life cycle and related data to promote product quality. Numerous examples have already proved that even if the product quality is the best, it will be difficult for the user to understand it in time if it does not strengthen quality publicity. In the face of fierce market competition, we should actively use television, radio, newspapers, and magazines to promote the quality of enterprise products according to the various stages of the product life cycle. After a new product has been trial-produced, from the time it enters the market to the phase out of production, it will often experience four periods: First,