信用销售是市场销售发展到高级阶段产生的销售形式。对于企业而言,信用销售已逐步成为企业信用管理的核心和取得市场竞争力的必要手段和主要方式。然而,由于国家信用管理体系不完善,我国大多数企业信用管理机制尚未形成,“销售的信用危机”不时困扰着企业,信用销售在给企业提高销量的同时也给企业带来潜在的风险。因此,在市场尚未建立完整的系统的信用体系的情况下,企业自身应致力于建立科学信用销售管理模式,以防范信用销售风险。 Credit sales are marketing forms of sales that have evolved into advanced stages. For enterprises, credit sales have gradually become the core of enterprise credit management and market access to obtain the necessary means and the main means. However, due to the imperfect state credit management system, most of the corporate credit management mechanisms in our country have not yet formed. The “credit crisis of sales” has plagued the enterprises from time to time. The credit sales bring potential risks to the enterprises while increasing the sales volume. Therefore, in the market has not yet established a complete system of credit system, the enterprise itself should be committed to establishing a scientific credit sales management model to prevent credit sales risk.