论文部分内容阅读
供应源忠诚在营铕策略中的作用供应源忠诚的变量函数影响供应源忠诚的因素供应源忠诚的特点品牌忠诚或供应源忠诚是指顾客重新购买产品时回到同一品牌或供应商的倾向,是购买决策者从一系列品牌中选择购买对象时在长时间内表现出来的偏向性行为反应,是引起长时间内连续重复购买同一品牌的心理投人(如信念、感觉、意向)的综合表现。忠诚的程度会随着顾客面临的
The role of supply loyalty in the camp strategy The supply source loyalty variable function affects the source loyalty factor The source loyalty characteristic Brand loyalty or supply loyalty refers to the tendency of the customer to return to the same brand or supplier when repurchasing the product. It is the biased behavioral response that the purchaser of decision-makers shows in a long time when they choose to buy a target from a series of brands, and it is the comprehensive performance that leads to continuous repeated purchases of the same brand of mental investing (such as beliefs, feelings, intentions) over a long period of time. . The degree of loyalty will be faced by customers