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阐述大规模定制生产模式的定义、特点及优势。以SF(中-阿化肥有限公司)为例介绍企业生产模式的演变历程,并从我国复合(混)肥已形成买方市场,产品生命周期短,买方要求产品数量多、交货速度快等特点分析了实施大规模定制生产模式的必要性。目前我国复合(混)肥市场处于剧烈震荡不稳定状态,经营风险巨大,采用与客户交流的大规模定制模式,可减少生产的盲目性,发挥规模生产优势,降低成本,并可满足客户在品种、质量、成本、时间上的多种要求。
Explain the definition, characteristics and advantages of mass customization production mode. Taking SF (Zhong-A Fertilizer Co., Ltd.) As an example, this paper introduces the evolution of the production mode of the enterprise, and from the fact that the compound (mixed) fertilizer has formed the buyer’s market in our country, the product life cycle is short, the buyer requests more products and the delivery speed is faster Analyzed the necessity of implementing mass customization mode of production. At present, China’s composite (mixed) fertilizer market is in a state of severe turbulence and instability, and the operation risk is huge. The large-scale customized mode of communication with customers can reduce the blindness of production, give full play to the advantages of scale production, reduce costs and meet customers’ , Quality, cost, time on a variety of requirements.