现今的美国文具市场正朝着两极化方向发展,踏入新纪元,崭新的科技为文具的制造和设计注入新动力,但与此同时,市场却对怀旧和感性产品需求日益强烈。最近在纽约举行的文具展览会中,便充分反映出这两种主流发展趋势。在贺卡方面,随着来自便利店的激烈竞争,加上互联网带来的冲击,一般产品的售价不断下降,但是创意独特的优质产品价格却日益上升。 Today’s US stationery market is moving in a direction of polarization, entering a new era, and new technologies are injecting new impetus into the manufacture and design of stationery. At the same time, however, the market is increasingly demanding nostalgic and emotional products. In the recent stationery exhibition held in New York, these two mainstream development trends are fully reflected. With regard to greeting cards, with the fierce competition from convenience stores and the impact of the Internet, the selling prices of general products continue to decline, but the prices of unique and unique high-quality products are increasing.