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本文以国家交通运输物流公共信息平台(以下简称“LOGINK平台”)为研究对象,采用统计分析和案例研究方法,以信息干预、技术干预、财政干预和行政干预为自变量,平台运作价值感知、战略价值感知和实施成本感知为中介变量,系统研究了不同政府干预方式对物流公共信息平台用户采纳意向的影响机理。研究结果表明,不同类型的政府干预方式对物流企业的物流公共信息平台采纳意向影响存在显著差异性,信息干预的总体影响最小,技术干预的总体影响最大。其中,对平台运作价值感知的影响中,技术干预的影响最大,信息干预的影响次之,财政干预和行政干预的影响不显著;对平台战略价值感知的影响中,从大到小依次是行政干预、技术干预和信息干预,财政干预的影响不显著;不同政府干预对平台实施成本感知的影响中,从大到小依次是技术干预、财政干预、行政干预,信息干预对平台实施成本感知的影响不显著。
In this paper, the national transport logistics public information platform (hereinafter referred to as “LOGINK platform”) as the research object, using statistical analysis and case studies, information intervention, technical intervention, financial intervention and administrative intervention as independent variables, platform operational value Perception, strategic value perception and implementation cost perception as intervening variables, and systematically studied the impact mechanism of different government interventions on users’ adoption intention of logistics public information platform. The results show that different types of government intervention have significant impact on the adoption intention of logistics public information platform of logistics enterprises. The overall impact of information intervention is the least, and the overall impact of technical intervention is the greatest. Among them, among the impact on platform operation value perception, the influence of technical intervention is the greatest, the influence of information intervention is second, and the influence of financial intervention and administrative intervention is insignificant; in descending order of the platform’s strategic value perception, Intervention, technical intervention and information intervention had no significant effect on the financial intervention. Of the impact of different government interventions on the cost perception of the platform implementation, the order of technological intervention, financial intervention, administrative intervention and information intervention on the implementation cost perception of the platform The effect is not significant.