三、创造名牌服务是一项巨大的系统工程名牌服务,是大中型综合商场实力的象征,它作为一种无形资源对企业经营发挥着重大影响,成为竞争性经济中企业取得级差利益的重要法码。名牌服务的创造却非一日之功,也无更多的捷径可走,重要的是企业必须把它作为一项战略任 Third, the creation of brand-name services is a huge brand-name system engineering services, is a symbol of the strength of large and medium-sized integrated shopping malls, as an intangible resource on the business play a significant impact on enterprises in a competitive economy has become an important method of differential interest code. The creation of brand-name services is not a single day, there is no more shortcut to go, it is important that companies must take it as a strategic