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该文分析了南宁市酒店产业市场绩效,得出基本结论:当前南宁市酒店业总体市场绩效不高,国际竞争力不强,利润率水平低下甚至连年为负,酒店企业对南宁地区GDP的贡献率偏低,消费者满意度总体良好,南宁市酒店业为解决地方就业作出了巨大的贡献,但员工总体素质偏低,工资水平较低。从而为提高南宁市酒店业的市场绩效,优化资源配置,提升南宁市酒店业的国际竞争力提供了市场依据。
This paper analyzes the market performance of hotel industry in Nanning, and draws the basic conclusion: At present, the performance of hotel industry in Nanning is not high, the international competitiveness is not strong, the profit rate is low or even negative in recent years, and the contribution of hotel enterprises to the GDP of Nanning Low rate, overall consumer satisfaction is good, the hotel industry in Nanning made a great contribution to the solution of local employment, but the overall quality of staff is low, the wage level is low. Thus providing a market basis for improving the market performance of Nanning’s hotel industry, optimizing the allocation of resources and enhancing the international competitiveness of Nanning’s hotel industry.