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R·CHC是中国高端消费人群研究数据库,是慧聪邓白氏研究从2008年开始的一项长期自主研究项目,2008年以北京为试点,2009年拓展到北京、上海、广州和成都,2010年拓展到北京、上海、广州、西安、重庆、成都,2011年增加了深圳、大连、杭州、沈阳合计10个城市,未来还会增加城市,一年一次发布,为大家详细了解中国的奢侈品市场消费及高端人群的媒介消费习惯提供数据。据2011年R·CHC的最新研究发现:
R · CHC is a high-end consumer research database in China. It is a long-term independent research project initiated by HC D & B in 2008, with Beijing as a pilot in 2008 and Beijing, Shanghai, Guangzhou and Chengdu in 2009 and 2010 Expanding to Beijing, Shanghai, Guangzhou, Xi’an, Chongqing and Chengdu, adding 10 cities in Shenzhen, Dalian, Hangzhou and Shenyang in 2011. In the future, cities will be added to the city once a year to learn more about China’s luxury market Consumer and high-end crowd media consumption habits to provide data. According to the latest R · CHC 2011 study found: