消费者在大商场里犹豫挑剔的目光和只看不买的行为,体现的不仅是“王海式”的消费者权利,而主要是消费者的自我意识和话语权利。逛店者不仅需有斗假勇气和自我保护钱包意识,而且在衣橱爆满、需求基本满足的情况下,应加强自我的消费理性、提升购物品位、保护自主判断的意识。由于大商场对我们的诱惑是全方位的,因而往往也是难以抵御的。首先,大商场在悄然提倡个人主义,不断满足你外在的自尊心。大商场里丰富的商品和精心的陈列都在表示“它们”很关心你的外表、理解你的内心;广告词的精彩和售货员的微笑都在鼓励你 Consumers are hesitant to look at critical sights and behaviors that can only be ignored in large shopping malls. This reflects not only the “Wang Hai-style” consumer rights, but also the consumer’s self-awareness and discourse rights. Visitors not only need to have the courage of fighting and self-protection wallet awareness, but also in the case of a full wardrobe, the basic needs of the situation to meet, we should strengthen self-consumption rationality, improve shopping quality, protection of self-judgment awareness. Because the temptations of big shopping malls are all-encompassing, they are often difficult to resist. First of all, the big shopping mall quietly promotes individualism and continues to satisfy your external self-esteem. The rich merchandise and elaborate display in the big shopping mall are all showing that “they” are very concerned about your appearance and understanding your heart; the wonderful words of advertising and the smile of the salesperson encourage you