(一) 一个国家或一个地区的综合竞争力,一般都由硬实力和软实力两种形态组成,而软实力中最重要的是文化力,文化是软实力的核心表现形式。打造软实力首先必须提升文化力。丽水的文化资源十分丰富,黄帝文化、剑瓷文化、石雕文化、摄影文化、香菇文化、畲族文化、华侨文化异彩纷呈,各具特色。由于长期以来对文化的本质、概念、对象、范围在认 (1) The overall competitiveness of a country or a region generally consists of both hard power and soft power. The most important thing in soft power is cultural power, and culture is the core manifestation of soft power. To build soft power, we must first promote cultural power. Lishui’s cultural resources are very rich, the Yellow Emperor culture, sword and porcelain culture, stone culture, photography culture, mushroom culture, She culture, overseas Chinese culture colorful, distinctive. Due to the long history of the nature of the culture, concepts, objects, scope recognized