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上海,全市面积达5800平方公里,常住人口1549万,流动人口600多万。因其地处长江三角洲,扼长江出口,是中国重要的门户,十七世纪已成为一个繁盛的港口。今日的上海更是中国最大的商业、金融中心,是全国消费的前沿,极具辐射作用。借用一新近力挺上海的某黄酒企业老板的话来说就是:“再艰苦,我也要撑住,如果我能在上海立稳脚跟,其它市场将顺势而起!”此话足见上海诱惑力之大!这就不难理解,为什么林林总总会有那么多的品牌拥挤在上海;为什么会在一批批产品风光前去,灰头土脸归来之后,还会有那么多品牌挤拥而去了。一个个誓死拿下的决然凛然,令人悚然心惊。唇在齿啮中悄然崩裂,血凝在唇角,是上海酒品牌市场上搏弈的缩影——我们无意坐观这些天天、时时、刻刻上演的盛大赛会,这一天,在走访吉马,探过海烟,拜会上海酒类专业协会,约见上海市酒类流通行业协会……,之后,我们像往常一样,随意走在上海的街头,偶尔驻足与这些奔波于酒市的铮铮男儿聊了聊,于是,有了这篇朴拙的文字,而上海酒市则一如海市蜃楼般浮现于字里行间。
Shanghai, the city covers an area of 5,800 square kilometers, resident population of 15.49 million, more than 600 million floating population. Because of its location in the Yangtze River Delta, the Yangtze River exports, is an important gateway to China, the seventeenth century has become a thriving port. Today, Shanghai is China’s largest commercial and financial center and is at the forefront of national consumption, with a very radiating effect. In the words of one of the newly-hired wine business owners in Shanghai, “I’ll have to work hard if I can gain a firm foothold in Shanghai, and other markets will start up!” Big! It is not hard to understand why there are so many brands crowded in Shanghai; why the batch of products to go before the scenery, comeback, there will be so many brands crowded away. One by one swear to win the resolute awe-inspiring, frightening. The lips in the teeth quietly cracked, blood clotting in the lips, is the epitome of Shanghai Yiu brand on the market - we do not intend to sit these grand, always, engraved grand tournament, this day, visiting the Gemma, exploration Cross the sea smoke, visit the Shanghai Alcohol Association, met the Shanghai Alcohol Circulation Association ... ..., then, as usual, free to walk in the streets of Shanghai, and occasionally stopped to chat with these clank men in the wine market , So, with this simple language, while the Shanghai liquor market is like a mirage appeared in the lines between the lines.