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水墨艺术是中华民族传统文化的象征,经过长时间的发展,形成了水墨独特的艺术语言。水墨艺术具有浓厚的文化意蕴和审美价值。现代的设计师越来越多地把传统文化元素运用到设计当中去,产生了许多优秀的设计作品。本文从水墨艺术和招贴设计的关系、水墨艺术简约美、墨色丰富的变化在招贴设计中的运用情况来分析和水墨艺术对招贴设计的影响,呼吁设计者更好的将传统文化元素与现代设计相融合,实现招贴设计的民族化,提升中国文化的影响力。
Ink art is a symbol of the traditional Chinese culture. After a long period of development, ink art has become a unique artistic language. Ink art has a strong cultural connotation and aesthetic value. Modern designers are increasingly using traditional cultural elements in their designs and producing many excellent designs. This paper analyzes the relationship between ink art and poster design, the simple beauty of ink art and the change of ink color in the design of poster design to analyze the influence of ink art on poster design, and urge designers to better integrate traditional culture elements with modern design Integration, to achieve nationalization poster design, enhance the influence of Chinese culture.