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随着互联网络技术的普及和发展,互联网络逐步融入到人们的日常生产和生活之中,极大的改变了人们的生产和生活方式。近年来随着经济的发展和社会生产力的提高,人们手中的可支配收入不断增加,根据马斯洛需求层次定理,在满足基本的生活需要之后人们会更加关注精神层面的需求。旅游成为人们当前休闲的主要方式,被越来越多的人所追捧,成为人们精神消费领域的“新宠”。本文结合电子商务的相关理论以恒山旅游业为例来分析旅游业电子商务的发展情况,同时对于我国旅游业电子商务的发展提出一些意见和建议。
With the popularization and development of Internet technology, the Internet has gradually merged into people’s daily production and life, greatly changing people’s production and life style. In recent years, with the development of economy and the improvement of social productive forces, disposable income in people’s hands has been increasing. According to Maslow’s hierarchy of needs, people will pay more attention to spiritual needs after meeting basic needs of life. Tourism has become the main way of people’s leisure at present, being sought after by more and more people, becoming the “new favorite” in the field of spiritual consumption. In this paper, the relevant theory of e-commerce to Hengshan tourism as an example to analyze the development of tourism e-commerce, at the same time for China’s tourism development of e-commerce put forward some comments and suggestions.