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宝洁至今依然是世界上最长寿的公司之一,甚至比联合国里2/3的国家的年纪都要大。始创于1837年的宝洁公司已经成功守业170多年了。全世界很少有公司能够像宝洁一样,通过理解和把握消费者价值,将食品、纸品、药品、洗涤用品、肥皂、护肤、护发产品以及化妆品等300个品牌,如此成功地畅销于160多个国家或地区。宝洁的成功最终归功于他的强文化,而这种强文化又建立在一套价值理念的基础上,其中最重要和最基本的价值观就是“做正确的事”。
P & G is still one of the longest-lived companies in the world today, even older than two-thirds of the United Nations. Procter & Gamble, founded in 1837, has been in business for more than 170 years. Few companies around the world like Procter & Gamble have successfully sold over 300 brands of food, paper, pharmaceuticals, cleaning products, soap, skin care, hair care products and cosmetics to understand and grasp consumer value at 160 Multiple countries or regions. Procter & Gamble’s success attributed ultimately to his strong culture, which is based on a set of values and based on the most important and most fundamental values ?? is to do the right thing.