大多数消费群体的信息都是闭塞的,使得消费者在选择商品时有着很大的盲目性和跟风心理。有些已经具备市场环境的商品,就是因为广告没有很好的定位,很快就被其它同类产品的品牌所竞争出局。有时候广告的问题本身就能帮助产品明确目标市场。广告刊登之后立即引起巨大的反响,这一则广告之所以奏效,是因为它对一部分消费群体想听的话有准确的了解,并把这些话用清晰、简单、有力的语言表现的出来。要创作出出色的广告,就必须对产品、市场竞争、消费者、消费行为等进行深入研究。 Most consumer groups are blocked information, making consumers have a lot of choice in the blindness and follow suit. Some already have a market environment of goods, it is because the ads are not well positioned, soon was the other brands of similar products out of competition. Sometimes the problem of advertising itself can help to clarify the target market. The ad was immediately a huge response, and the ad worked because it had an accurate picture of what some of the consumer groups wanted to hear and showed it in clear, simple, powerful language. To create an excellent advertising, we must conduct an in-depth study of products, market competition, consumers, consumer behavior and so on.