旅游景区的形象直接关系着游客的满意度与忠诚度,并影响着旅游者的旅游目的地选择、游玩的过程体验以及游客对于景区的基本印象。本文就从旅游景区的形象出发,研究旅游景区对于游客满意与忠诚的影响,并从增强对景区代表物的宣传、做好旅游景区的安全工作、加强旅游景区的服务、加强旅游景区的交通等四个方面探讨了提升游客对旅游景区满意与忠诚的措施。 The image of tourist attractions directly related to the satisfaction and loyalty of tourists, and affect the choice of tourist destinations, the process of play experience and tourists for the basic impression of the area. Based on the image of tourist attractions, this paper studies the impact of tourist attractions on tourist satisfaction and loyalty, and enhances the publicity of the representative of scenic spots, doing a good job in the safety of tourist attractions, strengthening the service of tourist attractions and strengthening the traffic of tourist attractions The four aspects discussed the measures to enhance tourists’ satisfaction and loyalty to tourist attractions.