旅游商品收入在旅游经济总收入中所占的比重,往往显示出一个国家或地区旅游经济的效益状况。在旅游业发达的国家和地区,其旅游商品的销售收入占到旅游总收入的40%～50%,有些国家和地区甚至高达50%以上。而我国所占的比重却一直徘徊在20%左右。究其因是多方面的,旅游商品包装水平的落后是其重要的原因之一。无论是包装的 The proportion of tourism product income in the total income of the tourism economy often shows the benefit of tourism economy in a country or region. In developed countries and regions, the sales revenue from tourism products accounts for 40% ~ 50% of the total tourism revenue, while in some countries and regions it reaches as high as 50% or more. The share of our country has been hovering around 20%. The reasons are many, the backwardness of tourism product packaging is one of the important reasons. Whether it is packed