论文部分内容阅读
从海尔集团的企业文化的升级和海尔精神的变迁,可以看出,随着电子技术的迅猛发展,电子电器产品的产业迅速发生紧跟时代进行的革命,市场上电子电器产品群雄并起,争夺有限的产品消费市场。这就迫使国内的电子电器产品的生产经营企业迅速反应制定出相应的发展战略,才能在激烈的市场竞争中立于不败之地。海尔集团的成长就是其中的一例。从海尔集团的成功经验可以看出电子电器产品的发展战略、电子电器产品的竞争战略、电子电器产品全球营销战略。
From Haier Group’s upgrading of corporate culture and changes in Haier’s spirit, we can see that with the rapid development of electronic technology, the industry of electronic and electrical products is keeping pace with the revolution of the times. The competition for electronic and electrical products Limited product consumer market. This forces the production and management enterprises of domestic electronic and electrical products to react promptly to formulate corresponding development strategies so as to remain invincible in the fierce market competition. Haier Group’s growth is one example. From the successful experience of Haier Group can be seen in the development strategy of electrical and electronic products, electrical and electronic products, competition strategy, global marketing strategy for electrical and electronic products.