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“我们认为这种模式,能够让广告主每一分钱都可以花得明明白白。”这是百度首席运营官朱洪波对付费搜索模式的自信。搜索引擎是最基本的网络应用之一。寻找各种信息的时候去Google、百度搜索一下,已经成为很多人习惯的工作和生活方式。现在,它也正在成为企业开展网络营销推广的重要手段。目前,在全世界,付费搜索已发展成了一个价值几十亿美元的产业,并且还在迅速发展之中。根据上海艾瑞市场咨询有限公司的报告显示,2001年,中国仅有7万家企业使用搜索引擎技术作为企业的推广方式,而预计到2006年底,使用搜索作为营销手段的企业数量将达到64万家。可见,搜索营销的潜在市场还相当大,据预测,到今年底,中国搜索引擎市场规模会增长到14亿元。
“We think this model will allow advertisers to spend every penny they can understand.” This is Baidu’s chief operating officer Zhu Hongbo paid search model of self-confidence. Search engine is one of the most basic web applications. Looking for a variety of information to Google, Baidu search, has become a lot of people used to work and lifestyles. Now, it is also becoming an important means for enterprises to carry out network marketing. Currently, paid search has evolved into a multi-billion-dollar industry around the world and is rapidly evolving. According to the report of Shanghai Ereli Market Consulting Co., Ltd., in 2001, only 70,000 enterprises in China used search engine technology as the promotion method for their enterprises. By the end of 2006, it is estimated that the number of enterprises that use search as a marketing tool will reach 640,000 Family. Visible, search marketing potential market is still quite large, it is predicted that by the end of this year, China’s search engine market will grow to 1.4 billion yuan.