论文部分内容阅读
中国黄酒第一品牌——古越龙山自2005年6月在西藏建立起了自己的销售网点,消灭了最后一个销售盲点,实现了全国性的销售网络布局。随着全国化进程的推进,目前古越龙山在成熟市场和外围市场的销售比例已由过去的9:1转达为7:3,而且产品结构有逐步走高趋势。现在五年陈以上产品的销售额已占总销售额的一半以上。2007年,在网络建设上进行精耕细作的古越龙山,对成熟市场的网络下沉到乡镇一级,而外围市场做到县级城市。毋庸置疑,“让经销商有钱赚,让全国每个城市都能闻到绍兴黄酒香”是古越龙山最大的心愿。2007重庆春季糖酒会上,在古越龙山优雅的展厅里,几位经营古越龙山的经销商朋友,坐在一起聊起了自己的感受。
China’s first brand of rice wine - the ancient Yue Longshan in June 2005 in Tibet to establish its own sales outlets, eliminating the last sales blind spot, to achieve a nationwide sales network layout. With the advancing of the nationalization process, the sales ratio of Gu Yue Long Shan in the mature and peripheral markets has been 7: 3 from 9: 1 in the past, and the product mix has been gradually increasing. Now five years Chen sales of more than half of total sales. In 2007, the ancient Yue Longshan, which was intensively cultivated on the network construction, sinks the network of mature markets to the township level, while the peripheral markets make it a county-level city. Undoubtedly, “let the dealer make money, so that every city in the country can smell Shaoxing rice wine” is the greatest wish of ancient Yue Longshan. 2007 Chongqing rum cocktail party, in ancient Yue Long elegant showroom, several dealers operating the ancient Yue Longshan friends, sat chatting about their feelings.