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(一)问题的提出国际间商贸往来日益频繁,全球市场一体化的程度日趋加深,信息传播技术日新月异,地球似乎成了一村落,跨文化的广告传播不仅成为必要,而且已成为现实
(I) Issues Raised International commerce and trade are increasingly frequent, the degree of global market integration is deepening day by day, and information transmission technologies are changing with each passing day. The Earth seems to have become a village. Intercultural advertising is not only necessary but also a reality