如果说通道费是现代零售商砍向厂家的第一刀,那么零售商自有品牌则是第二刀——只不过目前其刀法还比较零乱,远远比不上第一刀的稳、准、狠。 大品牌立刻感到了其中的威胁。自有品牌从诞生之日起就不仅仅是零售商获取高额利润的工具,更是制衡大品牌的筹码。谁说非卖宝洁不可?不信就弄个自有品牌紧贴着你,看你心慌不心慌。 If the channel fee is the first knife cut to the manufacturers by modern retailers, then the retailer’s own brand is the second knife - but at the moment its knife method is still relatively messy, far less than the first knife’s stability, Quasi, ruthless. Big brands immediately felt the threat. Since the birth of its own brand is not only a tool for retailers to obtain high profits, but also checks and balances big brands chips. Who said non-selling P & G can not? Believe it to get a private label close to you, see you feel flustered.